Free challenge · 14 days
Clarify your personal brand in 14 days
Two weeks to turn vague positioning into something people repeat about you, with proof they can see. Message, proof, then distribution.
- Days 1–3 Position
- Days 4–7 Package the proof
- Days 8–11 Publish
- Days 12–14 Distribute
- Finish line One sentence about you that other people can repeat
At the finish line, you have
Not notes about a plan: things that exist, that you can show.
- One sentence about you that other people can repeat
- Three pieces of proof that show the work instead of claiming it
- One useful article and one public piece of work, published
- The sentence that made it click for the people you showed it to
Brand is what people repeat about you
Not your logo. When someone recommends you, they use one sentence, and they can only use it if you gave it to them and showed them something that proves it. Most people skip both and post more.
Two weeks, in order
Message first: what you want to be known for. Then proof: the work that shows it. Then publishing, then distribution to the people who matter. Each stage takes a few days and ends with a checklist.
What you have after 14 days
A sentence other people can repeat, three pieces of proof, one article and one public piece of work, and the words of the people you showed them to. That last part is the most useful: their sentence is usually better than yours.
The plan, step by step
Each step is a short read and a checklist. Tick everything, then move on.
- Step 1Days 1–3 Read it now
Position
Choose the problem you want to be remembered for, and list the evidence you already have.
Done when: the problem space in one sentence; ten pieces of evidence listed; the sentence tested on two people.
- Step 2Days 4–7
Package the proof
Turn projects into short case studies, demos and notes, and rewrite your profile so it explains the work instead of advertising you.
Done when: three case studies or demos, one page each; profile rewritten around the problem, not adjectives.
- Step 3Days 8–11
Publish
Ship one useful piece of writing and one public proof of work, and make both easy to share.
Done when: one article published; one proof of work published; both with a link that previews well.
- Step 4Days 12–14
Distribute
Share with the people you actually want to know, and learn which sentence makes the work click for them.
Done when: sent personally to ten people; their words written down; your sentence updated with theirs.
It's for you if you are
- Freelancers who are hard to recommend because nobody knows how to describe them
- Makers whose projects are better than the way they talk about them
- People changing jobs or fields
It's not for
- Logo and colour work: brand here means reputation, not decoration
- Growing a large audience fast
Written by Ben Morin. I design, build and run software on my own: a platform for independent bike shops, lyric films for songwriters, a private journal that becomes a book, a planner, and a handful of free tools. These steps are the ones I follow.
Questions
Is it really free?
Yes. Leave your email address and every stage opens. That address gets a link to open the challenge on your other devices, and nothing else unless you tick the box.
I do not have much to show.
You have more than you think: work for clients, side projects, things you fixed at a job, notes you wrote for colleagues. Stage one is about finding it.
Do I need a website?
It helps, and the 5-day website challenge is the shortcut. But the proof can live anywhere you can link to.
Free · 14 days from now
Set the end date, then start.
One sentence about you that other people can repeat.