Days 1–3
Position
Choose the problem you want to be remembered for, and list the evidence you already have.
Done when
0 of 3Step 1 done.
Challenge · 14 days
Clarify your personal brand in 14 days
Two weeks to turn vague positioning into something people repeat about you, with proof they can see. Message, proof, then distribution.
Start step 1
4 steps · about 25 min of reading
Days 4–7
Package the proof
Turn projects into short case studies, demos and notes, and rewrite your profile so it explains the work instead of advertising you.
Done when
0 of 2Step 2 done.
Days 8–11
Publish
Ship one useful piece of writing and one public proof of work, and make both easy to share.
Done when
0 of 3Step 3 done.
Days 12–14
Distribute
Share with the people you actually want to know, and learn which sentence makes the work click for them.
Done when
0 of 3Step 4 done.