Publish

One useful article

Write the article you wish someone had sent you when you started on this problem. Useful beats clever: a checklist, a teardown, the mistakes you see every week and how to avoid them.

Aim for something a person could act on the same day. Put the sentence about what you do at the end, with a link to your case studies, not at the start.

One public proof of work

Make one of the case studies, demos or tools public on a page you control, ideally your own site. If you made something people can use, even better: a template, a calculator, a small tool.

Make both easy to share

• A title that says what the reader gets.
• A preview image and description that look right when the link is pasted into a message.
• Short enough to read on a phone between two meetings.

Test by sending both links to yourself in a messaging app and looking at the cards.

Done when

One article and one proof of work are published, both with a link that previews well. Do not share them widely yet: that is the next stage, and it is personal.