About
I'm Ben Morin. I build websites, software, tools, automations, and data systems, usually where a messy process can be made much simpler.
Building now
Most of my time goes into Bike Shop Network: the website, customer app and back-office that bring cyclists into independent bike shops. It started as a map of roughly 15,000 bike shops across 56 countries.
I also run Kuur, lyric films for songs; Dogood, a private journal that stays on your device; and Planner, a calm planner for the day, the week and the year. Around them are a few free tools that began with a problem I wanted to make simpler. Everything is on the work page.
Background
My path into product engineering came through operations as much as code: leading teams at Europcar and working in a Montréal bike shop, where I sold more than CAD 200,000 of bicycles, helped lead a Lightspeed migration, and built internal Google Sheets/AppSheet systems for stock and customer orders.
How I work
- Start with the bottleneck. Technology comes after the constraint is understood.
- Remove before adding. The smallest complete system is usually better than another layer of complexity.
- Automate repetition, not judgement. Keep a human in the loop where context matters.
The longer list, some learned and some borrowed, is Things I want to remember.
I also build products for founders, from a first version to the next features, and give advice on products already built: see how I work and what it costs.
Outside software
I read a lot, cycle, write, and spend probably too much time thinking about old books and how people have tried to live well.
I’m also working on We Ride For Smiles, a long-distance cycling project with a charitable purpose that I hope to bring to life in the future. I keep a small challenge ledger for projects like this without turning aspirations into public deadlines.